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Some of GSC’s best insights come from just glancing at the dashboard. The very focus of the tool has to do with “search” and “optimization.” The word “webmaster” in the former name is a bit of a misnomer. If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats. How to Get Actionable Data from Google Analytics in 10 Minutes.Virtually all the actionable and important data about site visitors, traffic, etc., comes from this critical source. Most of the other data tools simply piggyback on Google’s data using the API. In a Google-dominated era, it’s what we have to work with. There is no other data source that provides high-quality and detailed information like Google Analytics. If you’re not yet using Google Analytics, I recommend you start as soon as possible.
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